After about 8 months of learning, waiting, trial-and-error, sampling, searching, and searching some more, we have a final product to present to our followers. It has been personal dreams for every team member to create a fashion line, and though it has been a very long process, I’d like to introduce our S/S 2014 Menswear line look book video. This project was very special to us, as we wanted to represent what we love and what our standards are. We set our bar very high, so we are confident that each and every garment will fit perfectly as well as comfortably. What made this even more challenging, but also necessary, is creating each piece in New York City. The entire team has lived and worked in/around NYC so the influence and standard was very high. For us, a garment made in NYC gives it an authenticity to back the product, and that was very important to us. In fact, our first line is inspired by living in NYC as motoring enthusiasts and fans of fashion. Please take a moment to enjoy our Look Book video as well as visit our webstore TrueDriving.co . Before making any purchase you can be confident that a ton of passion and quality went into each and every piece.
So a couple weeks SNTRL and True Driving wen’t to a meet right in the middle of Manhattan. Umali throws a Halal meet a couple times a year, and with the success of the past few I decided to film and put together a short video of our experience. It was a great night considering it was the weekend of the 9/11 anniversary. I really hope everyone likes it. We are learning as we go and hope to pump out some great video for everyone.