I can not tell you how much I respect the guys who started Icon 4×4. We’ve countless amounts of shops restoring cars and trucks. And that is all good and fine. But a group of guys that take the time and not only restore classic cars, but make them one-hundred times better, those are the guys you have to love. After watching the video below, take the time and check out their website, seeing what they improved and completely rebuilt. It’s a really impressive task and for me, is a complete work of art. These guys not only have skill, but have a real passion for creating the absolute best. And the trucks come out looking damn good as well. So before you become outraged at the $150k+ price tag, look at what really goes into creating a completely new truck. I could only dream to do something so significant.