Not too long ago I spoke briefly about clothing company’s going to extra mile and showing their clothes in different lights. Bringing in new customers is something a good company will always strive to do. Whether it’s going something completely outside the box or just out of your direct customer demographic. The video below is a great example of this. Benny Gold has been around for a while, but as a huge motorcycle enthusiast, watching this video wants me to buy Benny Gold. He make’s it cool. Props to doing things right.
<p><a href=”http://vimeo.com/31208442″>Benny Gold – Night</a> from <a href=”http://vimeo.com/mondial”>MONDIAL</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p>ride
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I really love the vibe of this show. I would love to bring something like this to New York, giving a great New York twist to it. I know there are plenty enough cafe/bobber/brat style bike’s in the 5-boroughs to make it happen.
Anyways, I though this event was great. Bring your bike to a show, display it, and then ride out to the beach and enjoy music and good times all around. So great. I will never understand why we don’t have more laid back experiences like this on the east coast. Everything motorcycle related on this coast always seems overly crowded and too reckless. Or maybe I’m not looking hard enough. Just my opinion.
Enjoy!
True Driving 