The first thing I thought when I saw the ICON trucks was, why the huge price tag? But after looking into what your actually buying, it actually made sense. The trucks are brand new in every way from the ground up. That takes a TON of research and development. Not to mention your getting the dopest truck in history. Everything is put together as though it came straight from a Toyota factory. They earn my respect for spending a ton of money and time to make something like that happen. That sure is a huge feat. But what I really love is the Derelicts projects. Finding old cars, don’t do a damn thing to the body, but completely restore everything inside. Most people won’t get it, but it really is a form of art. Huge props to the guys at ICON for doing what they love, not what’s popular.