Not too long ago I spoke briefly about clothing company’s going to extra mile and showing their clothes in different lights. Bringing in new customers is something a good company will always strive to do. Whether it’s going something completely outside the box or just out of your direct customer demographic. The video below is a great example of this. Benny Gold has been around for a while, but as a huge motorcycle enthusiast, watching this video wants me to buy Benny Gold. He make’s it cool. Props to doing things right.

<p><a href=”http://vimeo.com/31208442″>Benny Gold – Night</a> from <a href=”http://vimeo.com/mondial”>MONDIAL</a&gt; on <a href=”http://vimeo.com”>Vimeo</a&gt;.</p>